SriLankan Airlines recently teamed with Jetwing Eco Holidays to sponsor the air travel of British travel writer and naturalist, Ed Hutchings, on his bird watching tour of Sri Lanka, which will be featured in the Bird Watching magazine, UK. Hutchings’ work in Sri Lanka will help promote the island as a premier bird watching destination in the UK. A strong advocate of Sri Lanka’s tourism industry, SriLankan Airlines frequently collaborates with local tour operators and travel writers to promote Sri Lanka.